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Oneworld Alliance Working to Simplify Multi-Leg Trips
According to a report by Bloomberg, the CEO of Oneworld, a global airline alliance, announced at the annual International Air Transport Association meeting plans for a new policy. This policy aims to allow passengers and their luggage to check in once, even when flying on multiple airlines. Oneworld’s members include major airlines such as American Airlines, British Airways, Qatar Airways, and Alaska Airlines.
Key Partnerships in the Airline Industry
This initiative for increased collaboration within the aviation industry comes at a crucial time for American Airlines and British Airways. JetBlue Airways recently revealed plans to cross-sell tickets with British Airways, despite the latter having a closer partnership with American. Interestingly, American and JetBlue had their own alliance in the past, which was put on hold while JetBlue pursued a merger with Spirit Airlines that ultimately failed.
American Airlines has faced challenges recently, with the CEO acknowledging that the company was struggling after revising its earnings forecast. In an effort to address issues within the company, American also made changes to its leadership team, relieving its chief commercial officer of his duties. This decision followed a report by consultancy firm Bain, which highlighted the negative impact the officer had on the airline’s reputation among business-class travelers.
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