0
0
Apple Issues Apology for iPad Pro Commercial
Apple issued a rare apology on Thursday for its iPad Pro “Crush” commercial after facing widespread backlash from users who felt it did not align with the tech giant’s commitment to creativity. The apology came from Tim Cook, Apple’s CEO, who acknowledged the error in judgment.
The Controversial Commercial
The minute-long commercial, produced in-house and released on Tuesday, featured various items such as a piano, buckets of paint, a guitar, and a sculpture being destroyed by an industrial crusher. The message portrayed by the commercial did not resonate well with creators, who expressed concerns about how advancements like AI could impact real-world applications.
Apple’s Vice President of Marketing Communications, Tor Myhren, emphasized that creativity is a fundamental aspect of Apple’s DNA, and it is essential for the company to design products that empower creatives worldwide. However, the commercial failed to convey this message effectively, leading to the issued apology.
Apple’s Commitment to Creativity
In a statement to AdAge, Myhren stated, “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.” The decision was made not to promote the commercial on television, highlighting Apple’s acknowledgment of the mistake and their dedication to upholding their values.
Despite the misstep, Apple remains committed to fostering creativity and innovation through its products. The company continues to strive to empower individuals to unleash their creative potential using technology, creating a positive impact on the world.
Image/Photo credit: source url
