0
0
Zentry Announces Rebranding and Development of a Unified Gaming Superlayer
The evolution of guilds in the play-to-earn sector is of particular interest amid the ongoing growth and diversification of the crypto gaming industry. GuildFi, a prominent player in this realm, has recently unveiled plans to rebrand itself as Zentry, proposing the creation of a groundbreaking “superlayer” designed to reward players participating in a wide array of gaming experiences.
Initially established during the rise of Axie Infinity, GuildFi gained recognition for its scholarship program, which involved providing players with in-game NFTs in exchange for a portion of their play-to-earn earnings. This early initiative hinted at the company’s broader ambitions, with aspirations for a cross-game identification system capable of accumulating points across various games and incentivizing player engagement.
The Vision Behind Zentry’s Superlayer
Under the new Zentry brand, the upcoming blockchain-powered superlayer represents an enhanced iteration of its predecessor’s concept. Described by founder and CEO Jarindr Thitadilaka as a “game of games,” the platform is poised to transcend the confines of traditional crypto and NFT games, encompassing data from games played on Web2 platforms as well as real-world social interactions.
While gaming remains central to Zentry’s overarching experience, the platform’s scope extends far beyond traditional gaming boundaries. With a focus on rewarding users for a variety of social and entertainment activities, Zentry aims to recognize and incentivize behaviors ranging from social media interactions to real-world engagements, all encapsulated within a unified ecosystem.
The Functionality of Zentry’s Flagship Radiant App
Zentry’s flagship Radiant app serves as the primary interface for users, enabling players to progress through various activities across blockchain applications, conventional gaming platforms, social media channels, and physical environments. From achieving fitness goals to completing daily routines, users stand to earn rewards for their interactions within the Zentry ecosystem.
Thitadilaka emphasized the platform’s “Play Economy” as a transformative evolution of the play-to-earn model, expanding its scope beyond the realm of Web3 and games. He envisions a future where every play, victory, and engagement not only enhances a player’s gaming legacy but also generates real-world benefits, empowering users in unprecedented ways.
Rebranding Efforts and Token Transition
As part of the rebranding process, Zentry will introduce a new native token, ZENT, allowing current holders of the GuildFi (GF) token on Ethereum to exchange them at a 1-for-10 rate through a dedicated web portal. This transition follows GuildFi’s successful fundraising efforts in 2021, which garnered over $140 million through a community token sale and strategic investments from prominent entities like Binance Labs, Coinbase Ventures, and Animoca Brands.
With a treasury valuation exceeding $100 million as of the outset of 2024, Zentry remains well-positioned to spearhead innovation in the crypto gaming sector, leveraging its diverse assets, investments, and NFT holdings to drive growth and evolution.
Transformation and Innovation in the Crypto Gaming Landscape
Against the backdrop of industry shifts and technological advancements, Zentry’s transformation mirrors broader trends within the crypto gaming sphere. As contemporaries like Yield Guild Games pivot towards structuring protocols to empower collaborative gameplay experiences, Zentry’s strategic focus on consolidating gaming, social, and entertainment activities underscores its commitment to enhancing user engagement and rewards.
By amalgamating diverse user actions through a cohesive interface that intertwines narratives and incentives, Zentry aims to deliver an immersive multiplayer gaming experience reminiscent of traditional MMORPGs. While community involvement and governance play pivotal roles in shaping the platform’s direction, Thitadilaka envisions a model that strikes a balance between decentralization and structured participation, steering clear of the potential pitfalls of unfettered autonomy.
Moreover, Zentry’s innovative ecosystem architecture, comprising interconnected blockchain infrastructure, player-centric apps, and collaborative IP partnerships, is strategically positioned to bridge the gap between Web3 enthusiasts and the vast untapped audience of Web2 players. By harnessing the untapped potential of existing systems and communities, Zentry seeks not only to evolve alongside the crypto gaming industry but to actively drive its transformative evolution.
Image/Photo credit: source url
