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Integration of AI in Production: A Professional Perspective
IBM has significantly broadened the availability of its software offerings on the Amazon Web Services (AWS) Marketplace, allowing customers in 92 countries to access its SaaS solutions, which previously was limited to only five countries. This expansion, as part of a strategic collaboration between IBM and AWS, aims to drive the adoption of hybrid cloud and AI technologies among enterprises globally.
Nick Otto, Head of Global Strategic Partnerships at IBM, noted the increasing tendency towards a hybrid approach to generative AI and an open multimodal approach to this technology. Over the past year, there has been a noticeable convergence between hybrid cloud and AI strategies, positioning companies to leverage cutting-edge capabilities for their production environments.
The enhanced offerings on the AWS Marketplace now include 44 IBM software products, particularly emphasizing AI and data technologies like Watson x.data, Watson x.ai, and the upcoming Watson x.governance. Customers can conveniently procure and deploy these solutions using their existing AWS committed spend, streamlining the procurement process and simplifying the complexity associated with acquiring new technologies.
Expanding Capabilities and Integrations
IBM is also gearing up for more announcements on further integration between its data AI capabilities and the native functionalities of AWS. This collaborative effort is designed to make it easier for clients to seamlessly leverage the full spectrum of capabilities offered by IBM and AWS, enhancing the customer experience and driving business outcomes.
The collaboration between IBM and AWS marketplace has been hailed as a win-win situation by Matt Yanchyshyn, GM at AWS Marketplace. IBM’s leadership in enterprise software combined with its increased presence in the AWS Marketplace offers customers a wider range of selection and choice. Joint customers can take advantage of AWS Marketplace’s SaaS-specific features to easily discover, purchase, deploy, and manage SaaS solutions optimized for AWS.
Accelerating Cloud Software Business
For IBM, the expanded presence on the AWS Marketplace presents a significant opportunity to accelerate its cloud software business. A 2022 Forrester study found that ISVs transacting through AWS Marketplace experience higher win rates, faster sales cycles, and larger deal sizes, signaling the potential for substantial growth and success.
Furthermore, IBM’s consulting services are also part of this collaboration, with dedicated AWS experts assisting clients in modernizing applications, optimizing hybrid cloud deployments, and leveraging AI capabilities. The growing number of IBM consultants certified in AWS underscores the commitment to providing top-tier expertise and support for clients looking to navigate the complexities of AI and hybrid cloud integration.
Enabling Innovation and Competitive Advantage
As enterprises increasingly embrace hybrid cloud strategies and seek to harness the power of AI, partnerships like the one between IBM and AWS become essential in delivering seamless, integrated solutions. The global expansion of IBM’s software offerings on the AWS Marketplace demonstrates the commitment of both companies to driving innovation and empowering customers to achieve new levels of competitive advantage in today’s digital landscape.
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