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Krea AI: The Rising Star in AI Video Generation
When discussing AI video generation, the conversation has recently been dominated by Open’s unreleased Sora model, overshadowing competitors such as Runway and Pika. However, a new player has entered the arena: Krea AI, a San Francisco-based generative AI media startup founded by Victor Pérez and Diego Rodriguez, which unveiled its public beta in late 2023.
Initially, Krea focused on AI image upscaling, enhancing the resolution and details of user-submitted images. Subsequently, the platform expanded its capabilities to real-time AI image generation, introducing cursor-based brushes and simple shapes for user-guided content creation alongside text prompts.
Krea’s Evolution to Video Generation
Today, Krea announced a significant upgrade, offering video generation to its premium subscribers. Users subscribed to Krea’s highest tier, “Max,” priced at $60 per month, now have access to the video creation feature. The company also provides free and pro tiers, catering to users with varying needs and budgets.
The Functionality of Krea Video
Unlike its counterparts, Pika and Runway, Krea’s video generation tool allows users to incorporate both “key frame” still images and text prompts within the same project. The interface resembles traditional video editing software, empowering users to delete, re-order, or adjust the duration of frames.
The video generation process is divided into two phases: an initial low-resolution preview followed by a high-resolution enhancement. This dual-phase approach provides users with a quick glimpse of their creation while ensuring a polished final product. Moreover, users retain the flexibility to halt the generation process at any point, enhancing control and operational efficiency.
Embracing Innovation: The Journey of Krea AI
Krea AI was founded in 2022 by Victor Pérez and Diego Rodriguez, visionaries with diverse expertise in machine learning and technology. The startup’s rapid ascent in the AI art scene can be attributed to its real-time AI generation methodology, which has captivated nearly a million users, including industry professionals from film and gaming.
Highlighted in a recent Cerebral Valley article, Krea AI’s innovative approach has set it apart from competitors and earned it recognition as one of Fast Company magazine’s “Most Innovative Companies in 2024.” The company’s groundbreaking work in AI-powered media creation has positioned it as a frontrunner in the industry, with a focus on commercializing its latest AI advancements.
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