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Rumble Kong League Teams Up with Gatorade
Rumble Kong League, an innovative NFT-driven basketball game operating on the Avalanche blockchain, recently revealed a strategic collaboration with the renowned sports drink brand Gatorade. This partnership signifies Gatorade as the official sports drink sponsor of the Rumble Kong League brand, with various in-game integrations set to enhance the gaming experience for players.
Gatorade’s parent company, PepsiCo, confirmed the collaboration to sources, highlighting the far-reaching implications of this synergy. Additionally, the official Gatorade brand Twitter account echoed the announcement, further solidifying the partnership’s significance.
Gatorade’s Integration in Rumble Kong League
The integration of Gatorade into the Rumble Kong League gaming experience will commence with the introduction of the “G-Machine.” This vending machine enables players to unlock digital collectibles, including wearable items, using G-Coins earned by completing quests within the game. The G-Machine feature can now be explored on the project’s website in anticipation of the forthcoming launch of the iOS and Android game this summer.
Players will have the opportunity to adorn their avatars with Gatorade-branded gear from collections like Vintage, Hydroslam, and G-Gear while engaging in basketball matches and exploring the expansive cityscape beyond the gaming arena. This symbiosis of physical and digital elements aims to revolutionize fan engagement within the gaming community.
Rumble Kong League CEO, Nick Vale, expressed enthusiasm about the collaboration, emphasizing the mission to deliver innovative and enjoyable experiences to gamers globally. The partnership with Gatorade exemplifies a commitment to exploring the frontiers of mobile gaming while offering a glimpse into the future of interactive fan participation.
Notable Backing and Technological Evolution
Rumble Kong League has garnered support from prominent NBA figures such as Paul George and investment from Stephen Curry’s Penny Jar Capital venture capital firm. Curry’s involvement in NFT projects like the Bored Ape Yacht Club and LinksDAO underscores his keen interest in the intersection of digital assets and sports.
Originally launching NFTs on the Ethereum mainnet, Rumble Kong League made a strategic decision last year to transition to Avalanche as its preferred “scaling solution” for facilitating faster and more cost-effective transactions. Plans are underway to enable NFT holders to seamlessly migrate their assets to the Avalanche blockchain for enhanced efficiency and user experience.
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