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The Expanding Go Business of Buffalo Wild Wings
Buffalo Wild Wings (BWW) is strategically focusing on its Go business, aiming to open 50 Go locations by the end of 2024. This move comes as the demand for off-premise dining options continues to rise. Born in 2020, Go shops are smaller than the chain’s traditional sports bar locations, operating solely on a delivery and takeout basis.
The current Go locations number 100, offering a variety of similar products such as wings, burgers, and party platters. This streamlined approach caters to customers seeking convenience in their dining experience. With the decline of casual dining establishments, Buffalo Wild Wings sees a significant opportunity for growth in its Go business segment.
Shifting Market Dynamics
Before the onset of the Covid-19 pandemic, delivery orders accounted for only 15% of Buffalo Wild Wings’ sales. Fast forward four years, and takeout now represents a third of the company’s revenue. This shift underscores the changing preferences of consumers towards off-premise dining options.
John Bowie, the brand president of Buffalo Wild Wings, emphasized that the Go business leverages the chain’s successful takeout strategy within a compact, standalone format. The company has ambitious plans to open 50 Go shops by the end of 2024. Currently, with 60 franchisees on board and approximately 600 commitments to expand, Buffalo Wild Wings is poised for rapid growth in the off-premise dining sector.
Investment and Expansion Opportunities
Moreover, the Go format presents attractive cost efficiencies and streamlined approval processes compared to traditional sports bar locations. This aspect positions Buffalo Wild Wings to capture investor interest and drive growth in the coming years.
Established in 1982, Buffalo Wild Wings is now owned by Inspire Brands, a fast-food restaurant franchise company backed by private equity firm Roark Capital. Inspire Brands, which also owns popular brands such as Arby’s and Dunkin’, is contemplating an IPO in the near future, valuing the franchise operator at an estimated $20 billion.
In conclusion, Buffalo Wild Wings’ strategic focus on the Go business represents a forward-looking approach to align with evolving consumer preferences and capitalize on the growing trend towards off-premise dining experiences.
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