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Kingdom of the Planet of the Apes Promo Takes to the Streets
The upcoming blockbuster, Kingdom of the Planet of the Apes, is set to hit theaters soon, and the promotional activities are in full swing. While trailers, posters, and standees have been flooding the media, 20th Century has taken a unique approach to promote the film – by deploying actors dressed as apes in public spaces.
A Unique Stunt in San Francisco
Recently, a group of individuals dressed as apes, mounted on horses, were sighted at San Francisco’s West Bluff Picnic Area. Despite not interacting with bystanders, their presence alone caused quite a stir. Reports claim that cyclists passing by were taken aback by the realistic costumes, almost losing their balance in surprise.
A similar incident occurred in Los Angeles, with ape-costumed riders spotted at Venice Beach, intensifying the promotional campaign for the film. Notably, San Francisco holds significance in the franchise, as previous installments, Rise and Dawn of the Planet of the Apes, were primarily set in the city.
In the films, key sequences unfold near the iconic Golden Gate Bridge, where the apes make their stand against humans. These real-world appearances mimic scenes from the movies, creating an immersive experience for fans and passersby alike.
A Nostalgic Connection
Kingdom of the Planet of the Apes continues the trend of positioning San Francisco as a pivotal backdrop, as suggested by trailers showing apes lingering near the ruins of the Golden Gate Bridge. These clever marketing tactics evoke nostalgia for longtime enthusiasts of the series and pique curiosity among new audiences.
With the film set to premiere on May 10, the staged appearances of actors in ape attire serve as a prelude to the cinematic spectacle that awaits viewers. For those eager to revisit the franchise’s journey, io9 offers a retrospective on the preceding reboot films, starting with Rise of the Planet of the Apes.
As the countdown to the release date continues, the innovative promotional strategies employed by 20th Century underscore the anticipation surrounding Kingdom of the Planet of the Apes. Through these immersive experiences and nods to the franchise’s rich history, the film aims to captivate audiences and reignite enthusiasm for the beloved series.
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