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Adjust Gaming App Insights Report Reveals Mobile Gaming Market Trends
Adjust, in collaboration with AppLovin and SparkLabs, has recently published its Gaming App Insights Report, shedding light on key trends in the mobile gaming industry. The report, covering data from 2023 through January 2024, offers valuable insights into installs, in-app revenue, and strategies for success in this dynamic market.
Director Tiahn Wetzler Emphasizes Importance of Next-Gen Tech and Personalization
Tiahn Wetzler, Director of Content and Insights at Adjust, highlighted the significance of investing in cutting-edge technologies like AI and personalization. According to Wetzler, leveraging these tools can enable game developers and studios to expand their reach, attract more users, and optimize revenue generation across various platforms.
Hybrid Casual Titles Outperform Hyper-Casual Titles
One interesting finding from the report indicates that hybrid casual titles exhibit a striking 800% higher average revenue per monthly active user compared to hyper-casual titles, along with a notable 30% click-through rate. Moreover, these titles boast a slightly superior day one retention rate than the global median, making them a compelling choice for developers.
Additionally, the report delves into the uptick in in-app revenue, genre adoption rates, and the current landscape of popular mobile games. Insights from Adjust and AppLovin underscore the advantages of utilizing generative AI techniques to enhance the effectiveness of new marketing campaigns.
AppLovin VP Daniel Tchernahovsky Highlights Growth Opportunities in Mobile Gaming
Daniel Tchernahovsky, Vice President of Global Business Development at AppLovin, emphasized the misconception that the mobile gaming market is approaching saturation. Tchernahovsky pointed out that intense competition in the sector has fueled substantial growth, citing the rapid success of titles like Monopoly Go, which achieved top-grossing status within a year of release.
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