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Apple’s AI Features Delayed in EU Due to Regulatory Concerns
Apple’s artificial intelligence features may not be available for millions of its European Union customers this year, due to concerns related to the bloc’s digital markets rules. The company announced on Friday that it will not roll out Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing to EU users in 2024, citing regulatory uncertainties brought about by the Digital Markets Act (DMA).
The DMA regulates large digital platforms to ensure fairness and competition in the EU market. Under the DMA, “gatekeepers,” or large platforms offering digital services, have specific guidelines to follow, including restrictions on using collected data from third parties to compete with them. Apple expressed concerns that compliance with the DMA could impact user privacy and data security.
“Specifically, we are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security,”
An Apple spokesperson stated, adding that the company is working with the European Commission to find a solution that would enable the delivery of these features to EU customers without compromising their safety. Meanwhile, Apple Intelligence will be available later this summer for beta testers with their Siri language set to U.S. English.
Apple Seeks Partners in China for AI Features
Apple is reportedly seeking a partner in China to help roll out AI features in its second-largest iPhone market. OpenAI’s ChatGPT, integrated into Apple’s newest devices, is not available in China, along with other AI models developed outside the country. Discussions have included Chinese AI developers like Baidu, Alibaba, and startup Baichuan AI. China’s Cyberspace Administration requires AI models to undergo a security assessment before public release, with chatbot content reflecting socialist values and avoiding subversion of state power. As of March, the CAC approved 117 generative AI models, none of which were developed outside China, according to the Wall Street Journal.
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