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Brain Jar Games Secures $6.7M in Seed Funding Round
Brain Jar Games recently announced the successful completion of its seed funding round, amassing an impressive $6.7 million in investments. This substantial capital injection will be utilized to propel the development of the company’s inaugural project, titled Dead As Disco. The game, according to Brain Jar, is an intriguing fusion of the high-octane action seen in John Wick films and the musical synchronicity reminiscent of Baby Driver. Players can anticipate the title to hit the gaming scene in 2025, promising a unique and immersive experience.
The financing round was jointly led by Transcend Fund and Menlo Ventures, with an additional contribution from 1UP Ventures. Noteworthy support also came from esteemed advisors and angel investors, including industry veterans like former Harmonix COO Chris Rigopulos, Oculus co-founder Nate Mitchell, Pragma CEO Eden Chen, Xsolla president David Stelzer, and popular influencers CohhCarnage and Sacriel among others.
Speaking with GamesBeat, CEO and co-founder of Brain Jar, Will Cook, emphasized the company’s deliberate focus on delivering a specific, carefully crafted experience to players. Cook highlighted the unique approach of Dead As Disco, stating, “In a world where many studios overpromise and expand project scopes excessively, our investors found our clear vision and precise execution incredibly refreshing.”
Amy Wu, partner at Menlo Ventures, lauded Brain Jar Games for its compelling game concept, remarking, “The distinctive vision presented by Will Cook resonated with me immediately. The game promises a level of engagement that captivates players from the outset, and I am eager for its launch.”
Brain Jar’s Strategic Path to Funding Success
Despite Dead As Disco’s focused scope, the game’s broad appeal has attracted a diverse range of investors. Cook highlighted this aspect, noting, “Transcend appreciated our game for its unique blend of premium quality, brand identity, and engaging gameplay. Unlike many others, we did not overextend our promises, but instead offered a clear vision for sustainable success in the long term.”
Brett Krause, general partner at Transcend, commended Brain Jar’s innovative approach, stating, “Brain Jar is crafting something exceptional, a captivating spectacle that stands out in a crowded market. By integrating music, gameplay, and technology, they aim to create moments of virality and widespread appeal. Will’s ambitious vision extends beyond mere entertainment, seeking to establish a platform for musicians and creators while assembling a top-tier team to expedite growth and delivery.”
Discussing the current landscape of the gaming industry, Cook expressed his optimism for the future, stating, “In times of upheaval, we witness the emergence of new studios striving for a better approach. If this revolution is what the industry requires for sustainability, then we are eager to be a part of it. We hold a profound sense of responsibility to contribute positively to the industry, aspiring to be the studio of choice for aspiring developers seeking to make their mark in the gaming world.”
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