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Late Night With the Devil: AI Imagery Controversy
Late Night With the Devil, a newly released retro indie horror film, featuring character actor David Dastmalchian as a 1970s talk show host attempting to connect with the embodiment of evil on live television, garnered significant attention at this year’s South-by-Southwest (SXSW) Film Festival. The film achieved an impressive 100% “fresh” rating on Rotten Tomatoes for a period.
However, controversy has arisen surrounding the utilization of AI-generated imagery in the film, particularly in the depiction of still graphics featured briefly as part of the fictional TV show portrayed in the movie. One instance includes the appearance of an AI-generated skeleton, with another featuring an owl.
Public Reaction
As the film has premiered in U.S. theaters following its earlier showing at SXSW and select locations, individuals on social media platforms such as X, Reddit, and Letterboxd have expressed disappointment regarding the AI-generated visual elements.
Some critics argue that traditional artistic methods should have been employed instead of AI technology, referring to the AI-generated imagery as “depressing” and claiming it “broke” their “heart.” Notably, visual artist Karla Ortiz, known for her opposition to AI art generation without proper consent, criticized the use of AI in the film.
Look how much better this is! They could’ve easily hired an artist to do something awesome like this, and not be in this PR nightmare. Heck, they could STILL replace those images before the movie releases with art made by real actual artists. Hell, just contact the artist below!? https://t.co/OEA3w6pCJK— Karla Ortiz (@kortizart) March 21, 2024
Director’s Response
The co-director duo of Late Night With the Devil, Cameron and Colin Cairnes, clarified in a recent article on Variety that AI technology was used minimally, specifically in only “three brief interstitials” within the film. They emphasized the collaborative effort with their graphics and production design team to create the desired 70s aesthetic, and defended the incorporation of AI visuals.
Despite their explanation, calls for a boycott on the film have surfaced on social media platforms, reflecting a broader sentiment against the use of AI-generated imagery in cinematic art.
Industry Perspectives
Distinct views have emerged within the film community, with some advocating for the boycott as a stance against AI in filmmaking, while others suggest supporting indie filmmakers amidst a landscape dominated by risk-averse major studios. The debate regarding AI’s role in creative industries intensifies, with implications beyond the realm of independent cinema.
Notably, AI technologies have been increasingly embraced by various creative fields, including Hollywood, music, and entertainment. The utilization of AI in the film industry signifies a paradigm shift in art production methods, with implications for future cinematic endeavors.
A viral boycott of an indie is so funny because all it’s doing is getting 100x more eyes on the movie than it would have had. I’ll never forget when Fox News and Breitbart called for a boycott on our movie FAITH BA$ED and it led to more press than I’ve ever had.— ʟᴜᴋᴇ ʙᴀʀɴᴇᴛᴛ ??? (@LukeBarnett) March 21, 2024
As the controversy unfolds, it serves as a catalyst for discussions on the intersection of AI and creativity, prompting reflections on the evolving landscape of cinematic expression. The debate surrounding Late Night With the Devil exemplifies the ongoing evolution of filmmaking practices and the integration of cutting-edge technologies to enhance artistic endeavors.
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