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SBI Digital Asset Holdings Co., Ltd. Partners with Chiliz to Enhance Fan Engagement
SBI Digital Asset Holdings Co., Ltd., the asset branch of SBI Holdings, has recently announced a strategic collaboration with Chiliz, a prominent blockchain provider specializing in the sports and entertainment industries. This partnership aims to establish a joint venture in Japan, with the ultimate goal of revolutionizing the sports fan experience in the country.
By joining forces with Chiliz, fans in Japan now have unprecedented access to digital tokens representing renowned football clubs from around the world. These clubs include big names such as Arsenal, Manchester City, AC Milan, Inter Milan, FC Barcelona, and Paris Saint-Germain, among others.
Empowering Fans Through Innovative Technology
The collaboration between SBI Digital Asset Holdings and Chiliz represents a significant milestone in the integration of technology with fan communities. This partnership opens up new avenues for Japanese fans to acquire and trade fan tokens related to their favorite sports clubs, enabling them to engage with and support their teams in novel ways.
Through these digital tokens, sports enthusiasts can actively participate in decision-making processes that directly impact their clubs, enjoy exclusive benefits, and connect with like-minded fans on a global scale. With Chiliz’s Socios.com platform boasting a user base of over two million fans, the potential for community engagement and interaction is immense.
Fostering Innovation in Fan Engagement
SBI DAH’s active involvement in the Chiliz Web3 ecosystem’s governance, as a node operator on the Chiliz Chain, further underscores the commitment to advancing fan engagement in the sports and entertainment industries. The Chiliz Chain, recognized as a leading protocol in the field, offers a robust platform for developing web-based solutions that cater to the needs of fan communities.
Fernando Luis Vázquez Cao, CEO of SBI DAH, expressed his enthusiasm for the collaboration with Chiliz, highlighting the shared vision for leveraging technology to enrich and add value to fan communities. The partnership between SBI DAH and Chiliz is poised to redefine the landscape of community participation in sports and entertainment through the utilization of Web3 technology and financial resources.
Creating Unparalleled Fan Experiences
Alexandre Dreyfus, CEO of Chiliz, echoed Cao’s sentiments, expressing his excitement for partnering with SBI Digital Asset Holdings in the development of the Chiliz Chain as the blockchain solution for entertainment and sports in Japan. This collaboration is set to empower developers to shape the future of sports entertainment brands, ushering in a new era of immersive fan experiences.
The forthcoming collaboration between SBI DAH and Chiliz holds great promise in delivering unique fan engagement opportunities both locally in Japan and on a global scale. The growing interest in Chiliz’s Fan Tokens is evident, with trading volumes surpassing US$300 million in a single day. These tokens will soon be available on 21 exchanges, including globally recognized platforms, further expanding their reach and impact.
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