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Google Embraces Artists to Support its New AI Media-Generation Tools
Google is taking preemptive measures to avoid potential backlash from the creative industries regarding its new AI media-generation tools by involving artists as spokespeople.
Google I/O Developer Conference and Creative Collaboration
At the company’s annual I/O developer conference, Google emphasized that its latest photo, music, and movie-making applications were developed “with and for creatives.” Notable figures such as actor and filmmaker Donald Glover, also known as the musician Childish Gambino, and rapper Wyclef Jean were integral to the development process.
The centerpiece of Google’s new offerings is the AI video generator Veo, which utilizes text, audio, and visual inputs to produce videos. Additionally, new AI audio and photo apps named Music AI Sandbox and Imagen 3 were introduced. During the event, Google DeepMind CEO Demis Hassabis showcased a polished video featuring Donald Glover at his expansive farm in Ojai, California, demonstrating Veo’s capabilities. The scene depicted a “tracking shot of a 1960s convertible driving up to a Spanish, Mediterranean palace surrounded by lush foliage.”
“It looks good,” Glover remarked in an impressed tone as he observed the video creation process. Google’s Veo allows for the production of videos that would otherwise be challenging to achieve at a significantly faster pace. Glover praised the tool for enabling users to make mistakes quickly, emphasizing the importance of experimentation in the artistic process.
The Role of AI in Creative Industries
The integration of AI technology in the realm of creative industries has sparked concerns among actors, authors, and musicians who apprehend the potential threat it poses to their livelihoods. Some key criticisms revolve around the possibility of machines replacing human creativity and the generation of deepfake content utilizing original material.
Aside from Donald Glover’s participation, Wyclef Jean, the Haitian rapper renowned for his work with the Fugees alongside Lauren Hill, featured in a promotional video for Music AI Sandbox. This suite of AI music tools, developed in collaboration with YouTube, aims to revolutionize the music production process.
Notable Collaborators in the Music Industry
The promotional video also included appearances from renowned songwriters and singers Justin Tranter and Blush, as well as music producer and YouTuber Marc Rebillet, underscoring the collaborative nature of Google’s innovative tools in the music domain.
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