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LIV Golf CEO Greg Norman Discusses Potential Transition to 72-Hole Format
LIV Golf CEO Greg Norman recently expressed his openness to the possibility of transitioning from a 54-hole format to a traditional 72-hole format in the Saudi-backed circuit. The decision to consider such a change comes after former Masters and U.S. Open champion Jon Rahm, who joined LIV in December, voiced his support for the move, citing potential benefits in unifying tours.
Strategic Evaluation of Format Change
During a news conference in Adelaide, Australia, Norman highlighted the need for the organization to thoroughly evaluate the impact of introducing an extra round to their events. He emphasized the importance of assessing the economic implications of extending television coverage to encompass a full 72-hole competition.
“We are engaged in constructive discussions regarding a potential shift in format,” Norman stated. “While we acknowledge the appeal of a 72-hole structure, we must carefully weigh the value proposition in terms of broadcast exposure and audience engagement.”
The CEO stressed the ongoing dialogue within the organization to enhance the overall fan experience and optimize the tournament format for sustained growth and success.
Refutation of Rumors and Clarifications
Norman addressed recent rumors surrounding an alleged $850 million offer made to Rory McIlroy to join LIV, denouncing the speculation as baseless “white noise.” McIlroy promptly dismissed the claims, emphasizing that neither he nor his representatives had engaged in discussions regarding a potential agreement with the Saudi-funded league.
In response to inquiries, Rahm concurred with Norman’s sentiments, emphasizing the necessity for any format modifications to align with the broader strategic objectives of LIV as a business entity. He underscored the importance of a comprehensive analysis to determine the optimal structure that complements the brand’s positioning and market appeal.
“As players, we recognize the significance of operational decisions that uphold the integrity of the sport while enhancing its commercial viability,” Rahm articulated. “While personal preferences may vary, the ultimate selection should be grounded in a sound business strategy that maximizes the league’s potential.”
Reuters provided additional insights and context to this report, enriching the ongoing discourse surrounding potential developments within the LIV Golf League.
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