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The Rise of Giant TVs: 2024 TCL Lineup Overview
Most individuals stepping into a room with an 85-inch TV, let alone a 98-inch TV, tend to have one of two standard reactions, often vocalized with a sharp sound of surprise. One is, “Wow, look at the size of that thing.” The other is, “That’s just too darn big.” TV Maker TCL, a brand typically recognized for quality screens at a more affordable price point, is now placing a strong emphasis on large TVs. However, they assure that even those without deep pockets can attain quality pictures and excellent contrast with their latest offerings, including the QM7 and QM8 mini-LED TVs, along with the upgraded S5 model.
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Similar to last year’s focus on quality 4K displays with good brightness, TCL’s new lineup includes a range of direct LEDs from the S-series, as well as the Q-class consisting of the QD mini-LED TVs. Among them is the QM8 model, designed to compete against the top televisions from leading brands such as Samsung and LG, but at a more accessible price point. The QM8 from the previous year was already regarded highly by Gizmodo for being one of the best 4K mini-LEDs available, starting at $1,700 and potentially offering discounts. This year, TCL claims to provide best-in-class brightness and picture quality while maintaining a more reasonable pricing strategy in contrast to its competitors.
Having had the opportunity to examine each of TCL’s 2024 TVs in a controlled setting, the S-series emerges as the most budget-friendly option, consisting of the S2 (720p) and S3 (1090p FHD with HDR10 and HLG support). A notable addition to this lineup is the S5 model, which integrates the AiPQ processor featured in the Q-series, as well as the Game Bar and Game Accelerator functionalities that can enhance gaming experiences on platforms like PS5 and Xbox Series X. Furthermore, it supports Dolby Vision and HDR10+. Priced at $350, the S5 offers remarkable value among TCL’s 2024 TV offerings before entering the realm of mini-LED displays.
TCL’s Q-Series: Advancements in Brightness
TCL’s QM7 promises better brightness and contrast than the previous year’s models.
Photo: Kyle Barr / Gizmodo
The Q series from TCL marks a more robust and slightly pricier segment of their lineup. While OLED options are absent, TCL fully embraces mini-LED technology as the cornerstone of its premium offerings. Representatives from the company emphasized the exceptional picture quality and contrast of their top-tier TVs, positioning them on par with or even surpassing OLED displays, especially due to the increased brightness of backlit screens. TCL boasts that its flagship QM8 model features a peak brightness of up to 5,000 nits and over 5,000 dimming zones. Drawing comparisons to Sony’s Bravia 9, which also champions mini-LED technology as a pinnacle feature with significant promises in brightness, the QM8 stands out as a big and vibrant TV, as evidenced by impressive black levels and vibrant visuals during initial demonstrations.
Updates extend to the Q65 and Q68 QLED models, each featuring enhanced color accuracy and brightness levels. The more cost-effective QM7 model starts at 55 inches and $700, offering over 1,500 dimming zones and 2,400 nits of peak brightness. Serving as a compelling alternative to the QM8, the QM7 boasts solid black levels that hold their own in the lineup. The QM8 series commences with the 65-inch 65QM751G priced at $2,000 MSRP, significantly undercutting Samsung’s QN90D model of the same size. The series progresses to 85-inches at $4,000 and an impressive 98-inches at $8,000. Moreover, TCL introduces a new QM89 QD-mini-LED model at a colossal 115 inches, commanding a staggering $27,000 price tag.
TCL’s Aspiration for Larger Screens
While the pricing tiers for the larger TV options may evoke some unease, it is essential to note that other brands also vie for attention with exorbitantly priced luxury TVs tailored for status-seeking consumers. For instance, the 114-inch Micro LED TV by Samsung retails for $132,630. Such extravagant displays cater to individuals with considerable disposable income. TCL’s representatives expressed a belief in the market demand for 98-inch screens, suggesting that individuals with ample space and resources might opt for such colossal TVs. Despite the premium pricing, TCL promises substantial advancements in picture quality and dimming zones with the QM8, warranting the price increase over the previous year’s model of the same size.
While TCL ranks among the top-selling screen manufacturers in the U.S., competing against prominent brands like Samsung, LG, and Sony, the company aims to assert its presence in the ultra-premium segment catering to affluent consumers. Notably, TCL showcased an elaborate folding OLED screen prototype last year that seamlessly integrates into a coffee table. While the brand continues to emphasize value, it now seeks to carve a niche in the high-end market for prodigious screens. For consumers seeking more affordable options, TCL offers displays that remain within a more reasonable budget range compared to the exorbitant luxury offerings prevalent in the market.
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