General Motors Enlists Will Ferrell to Promote Electric Vehicles
Renowned actor and comedian, Will Ferrell, known for his impeccable humor, was chosen by General Motors to add a touch of levity to their elaborate 60-second Super Bowl commercial in 2023. This collaboration comes hot on the heels of their successful joint venture in GM’s 2021 Super Bowl commercial, showcasing Ferrell’s comedic prowess in promoting electric vehicles.
Ferrell’s engaging performance begins with a cheeky declaration, “General Motors is going electric and Netflix is joining in by incorporating more electric vehicles.” His charismatic delivery is juxtaposed against the backdrop of a post-apocalyptic Las Vegas, reminiscent of scenes from Army of the Dead, where a legion of zombies draws near. Undeterred, Ferrell makes a grand entrance in a Chevrolet Blazer EV, chauffeured by a masked character from Netflix’s smash hit, Squid Game.
The whimsical journey continues as Ferrell seamlessly transitions into various Netflix properties, seamlessly integrating the allure of electric vehicles with popular shows. From Bridgerton’s opulence with a Cadillac Lyriq to the eerie setting of Stranger Things in a Chevrolet Silverado EV, Ferrell’s dynamic presence adds a unique flair to each encounter. Partnering with Love Is Blind host, Vanessa Lachey, against the striking backdrop of an electric GMC Hummer, further emphasizes the fusion of entertainment and sustainable mobility.
It is noteworthy to recall Ferrell’s previous collaboration with General Motors in the memorable “No Way, Norway” campaign alongside fellow comedians, Kenan Thompson and Awkwafina. Their shared mission to conquer Norway with the GMC Hummer and Cadillac Lyriq set the stage for Ferrell’s indomitable spirit and commitment to promoting electric vehicles.
In a poignant moment during the Super Bowl LV commercial, Ferrell exclaims, “I won’t stand for it!” punctuating his defiance by playfully striking a globe. With GM’s cutting-edge Ultium battery at the forefront, Ferrell’s rallying cry to “crush those lugers” embodies a spirit of innovation and determination, urging Americans to embrace the electric revolution.
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