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Chipotle Introduces New Interactive Game: Burrito Vault
Chipotle Mexican Grill unveiled its latest interactive game, Burrito Vault, which offers players a chance to win 100,000 Buy-One-Get-One free entrée codes redeemable on National Burrito Day, set for April 4.
Engage with Burrito Vault
Game enthusiasts can access the Burrito Vault starting today at 12 p.m. Pacific by visiting www.unlockburritoday.com.
The challenge presented to fans involves guessing two exact order combinations, ingredient by ingredient, to unlock the virtual bank. The initial set of 50,000 prizes has already been claimed today. However, another 50,000 codes will be up for grabs tomorrow, commencing at 12 p.m. Players will also have the opportunity to participate in a $1 million sweepstakes.
Chipotle’s Menu Versatility
Chipotle highlights its menu’s versatility through Burrito Vault, showcasing more than 1.34 billion possible burrito combinations. Each burrito is crafted using over 53 real fresh ingredients, devoid of artificial flavors, colors, or additives.
Chris Brandt, the chief brand officer at Chipotle, explained, “We are launching Burrito Vault ahead of one of our most popular Chipotdays, National Burrito Day, providing players with multiple chances to play and win. The game draws inspiration from the widespread appeal of word puzzles, which have captivated the nation and become a daily routine for many of our devoted fans and team members.”
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