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Maison Margiela Introduces MetaTABI Collection
Parisian haute couture house Maison Margiela recently unveiled its groundbreaking MetaTABI Collection, merging the realms of physical and digital fashion. This innovative NFT offering combines token-gated product experiences with the brand’s iconic split-toe shoe, the Tabi. The collaboration with digital fashion house The Fabricant marks a significant milestone in the brand’s foray into the world of Web3.
The Launch Event
During a livestream event with Rug Radio creator Stephy Fung, Maison Margiela Chairman Stefano Rosso described the launch of the MetaTABI Collection as “metaphorically, a huge step” for the brand. The decision to use the Tabi shoe as the focal point of this venture holds a special significance, symbolizing Maison Margiela’s unique footprint in the rapidly evolving landscape of Web3.
The MetaTABI Collection
The MetaTABI Collection comprises two distinct editions: 15 Tier 1 NFTs in white and 1,500 Tier 2 NFTs in black. Tier 2 holders receive a custom leather wallet containing a printed crypto wallet, as detailed by The Fabricant founder Adriana Hoppenbrouwer. Tier 1 holders, on the other hand, are rewarded with a pair of limited edition handmade physical Tabi boots, each featuring a unique hand-painted gold finish crafted exclusively for this collection.
In addition to the physical products, MetaTABI owners gain access to a range of virtual experiences across augmented reality and metaverse platforms such as The Sandbox and Ready Player Me. This innovative approach allows individuals to choose where and how they showcase their digital and physical Tabi boots, bridging the gap between the physical and virtual worlds.
MetaTABI and Web3
Maison Margiela’s exploration of the Web3 space is not new, with the brand previously launching a blockchain game that integrated token-linked digits. This initiative laid the groundwork for Maison Margiela’s future Web3 community, paving the way for the MetaTABI Collection and its associated benefits.
Both editions of the MetaTABI Collection provide holders with priority access to Maison Margiela’s upcoming Web3 projects through an NFT Mint Pass. This includes exclusive programming, gaming activations, and collaborative partnerships within the Web3 ecosystem, establishing MetaTABI as a membership token and VIP program for Maison Margiela enthusiasts.
Unlocking Exclusive Experiences
Through the MetaTABI NFT, individuals gain access to a range of highly sought-after Maison Margiela events, offering a glimpse into the brand’s exclusive world. By leveraging the token’s utilities and perks, holders can access both physical and virtual experiences that go beyond the limitations of a traditional retail purchase.
As Maison Margiela Chairman Stefano Rosso aptly puts it, acquiring a MetaTABI NFT is more than just owning a product—it signifies embarking on a journey with the brand towards a future filled with unique opportunities and immersive experiences. The MetaTABI Collection serves as a gateway to a world where digital innovation and traditional craftsmanship converge, offering a glimpse into the limitless possibilities of the fashion industry’s digital evolution.
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