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CARV and MARBLEX Forge Strategic Partnership
The recent announcement of a strategic partnership between CARV, the modular data layer for gaming and AI, and MARBLEX, the gaming-focused blockchain company under Netmarble Corp., marks a significant milestone in the industry. This collaboration aims to leverage CARV’s robust data layer to gain valuable insights into user behavior across various platforms and devices, ultimately enhancing global engagement and satisfaction among gamers.
Key Benefits of the Partnership
MARBLEX stands to benefit in several ways from this partnership. By integrating with CARV’s ecosystem, which boasts a user base of 2.2 million gamers in key regions like Latin America, Southeast Asia, and Europe, MARBLEX will not only expand its reach to web3 users but also gain deeper insights into user behavior. This will enable the company to improve service delivery and tailor its offerings to better meet user preferences.
As a leading interoperable credential infrastructure, CARV plays a crucial role in bridging the digital gap between games and gamers. Its user-centric data layer, spanning mobile, PC, and console platforms, offers features such as achievement display, friend and game recommendations, and access to credential-gated gaming premiums. By partnering with CARV, MARBLEX can tap into a wealth of compliant and ethically sourced gamer data, a significant advantage in today’s gaming landscape.
In addition to its collaboration with MARBLEX, CARV has established partnerships with prominent web3 ecosystems including BNB Chain, Avalanche, Ronin, and Linea, as well as popular games like Shrapnel, Off the Grid, Apeiron, and Pixelmon. This widespread adoption underscores the industry’s growing demand for data self-sovereignty in gaming.
Quotes from Key Stakeholders
“MARBLEX is a gaming and blockchain pioneer, and we’re excited to enhance the company’s data capabilities in the dynamic realm of web3,” said CARV co-founder Victor Yu. “Identifying the right audience in a compliant and ethical manner is crucial for transitioning gamers to web3, and we look forward to collaborating with MARBLEX to achieve this goal.”
“Understanding our users is essential to our role as game creators and ecosystem builders,” stated Jin Pyo-Hong, CEO of MARBLEX. “Teaming up with CARV and its comprehensive data layer empowers us to provide personalized experiences through active data sharing, aligning our offerings more closely with user preferences.”
Conclusion
The strategic partnership between CARV and MARBLEX signifies a significant step forward for both companies. CARV’s innovative data layer combined with MARBLEX’s industry expertise and user-centric approach promises to deliver tailored and engaging experiences to gamers worldwide. This collaboration highlights the growing importance of data sovereignty and personalized services in the gaming industry, paving the way for enhanced user satisfaction and industry growth.
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