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Racing League and The Winners Circle Revolutionizing Horse Racing
Racing League is at the forefront of reimagining horse racing, with a specific focus on introducing the sport to a broader audience. A vital element in this innovative approach is The Winners Circle, a Web3 loyalty platform that aims to engage young, tech-savvy fans in horse racing like never before.
Powered by Zilliqa, The Winners Circle offers a more interactive and engaging experience for fans, according to Tom Fleetham, the ERC-20 blockchain’s Head of Business Development – Sports & Gaming. Fleetham emphasizes the shift in consumer behavior among young audiences, noting that they are no longer passive consumers of content.
Unlocking Exclusive Rewards
The Winners Circle provides fans with the opportunity to access exclusive rewards and experiences by holding its fan token, HRSE. These rewards include discounts on merchandise, event tickets, shares in racehorse ownership syndicates, and participation in a fantasy prediction game with HRSE rewards up for grabs.
Moreover, HRSE serves as a governance token, enabling holders to vote on crucial team decisions. Fleetham highlights the unique level of engagement that fan token holders can have with The Winners Circle, allowing them to influence various aspects of the platform, from jersey designs to horse selection during drafts.
Enhancing Fan Engagement
Embracing a team-based competition model, Racing League offers 36 competitive races in a league format to broaden the appeal of horse racing. CEO Jeremy Wray emphasizes the goal of simplifying the sport and making it more accessible to a wider audience by allowing fans to connect with teams and follow their journey through the league.
Future plans for The Winners Circle include the development of a fantasy racing game that could evolve into a comprehensive horse racing management experience akin to “Football Manager.” Additionally, the platform aims to expand its partnership ecosystem to provide fans with diverse rewards, including access to racing yards and behind-the-scenes experiences.
Engaging Fans Across Platforms
Wray expresses his enthusiasm for bridging the gap between digital fans and traditional racing enthusiasts, seeking to cater to a diverse range of preferences and interests within the sport. The blending of digital innovation with the rich tradition of horse racing holds immense potential for engaging a wide spectrum of fans and ensuring a dynamic future for the sport.
In conclusion, Racing League and The Winners Circle are redefining the horse racing experience by leveraging technology, fan engagement, and innovative strategies to create a more inclusive and exciting environment for both existing and potential fans of the sport.
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